Hospitals Launching Advertising Campaign Warning Against Medicare, Medicaid Cuts.

CQ (6/28, Norman, Subscription Publication) reports, “The nation’s hospitals Monday launched a print, radio and TV ad campaign aimed at lawmakers and warning that cuts in Medicare and Medicaid funding would hurt ‘the most vulnerable’ — children, seniors, and the poor and disabled.” The television advertisements “will run on national cable stations; on Washington, DC-area cable; and in media markets around the country.”
The Hill (6/28, Pecquet) “Healthwatch” blog reports, “The multimillion-dollar ad buy comes as lawmakers have been discussing deep cuts to Medicare and Medicaid as part of debt-ceiling negotiations (the White House has proposed $1 trillion in cuts to domestic spending and $300 billion in defense cuts).” The blog entry adds, “The groups involved in the ads include the American Hospital Association, the Federation of American Hospitals, the National Association of Children’s Hospitals and several others.” And, “beyond harming patients’ access to care, the campaign warns, deep cuts to healthcare spending would hurt hospitals’ ability to train the next generation of medical providers.”

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